HFC and that

Hiking. Fishing. Camping. And everything that comes with it.

We started HFC and that because the gear we wore outdoors was either built for a gym or built for a catalogue. We wanted pieces that survive a pack strap, a wet deck and a night by the fire — and still look right at the pub after.

Every piece is designed around real trips: pre-dawn starts, long tracks, cold water and slow afternoons. Heavyweight fleece where you need warmth, breathable jerseys where you need sun cover, and simple, understated branding throughout.

We're just getting started. New drops land regularly, made in small runs, informed by what the community tells us they actually need out there.